Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO. https://www.adweek.com/brand-marketing/mattel-partners-with-bluey-as-it-shifts-from-toy-maker-to-building-fandom/