Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 Ad

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }

Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP.

Fresh off its recent “Agentforce. What AI Was Meant to Be” campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey.

The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn’t share specifics

In one of the ads, “Dining Al Fiasco,” which is currently airing and has been live on YouTube for the last three weeks, McConaughey finds himself in a lighthearted dining disaster—caught in pouring rain with a meal he didn’t want—all because the booking app he used lacked Agentforce, Salesforce’s AI agent. The technology promises to handle everything from making reservations to negotiating business deals autonomously.

The Super Bowl spot builds on Salesforce’s “Ask More of AI” campaign, launched last year, which aimed to bridge the AI trust gap for businesses. With Agentforce, the company is shifting the conversation toward what AI agents can actively do for customers.

Brands are treading lightly when it comes to AI during the Big Game. Last year saw waves of backlash over AI-generated ads and frustration with companies like Google and Apple over hard-selling the tech. But in Salesforce’s Super Bowl spot, the company is taking a slightly different approach, leaning on celebrity star power to make AI feel more approachable.

By 2030, AI is expected to add trillions to the global economy, according to Salesforce, reinforcing the idea that AI is no longer futuristic—it’s already reshaping industries.

Beyond the Super Bowl, the Agentforce campaign is running across live TV, streaming, online video, print, and social channels, along with out-of-home ads in New York City, Chicago, and Atlanta.

Salesforce is reportedly paying McConaughey over $10 million annually to be its creative adviser and TV pitchman.