Meet the Changemakers: 7 Newly Appointed CMOs to Watch

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It’s only August, and 2024 has already been busy with chief marketing officer (CMO) moves.

At the start of the year Rent the Runway, Bayer, T-Mobile, Volkswagen and Heydude appointed new marketing leaders. The most recent quarter has brought more change at the top for household advertisers too, including Kraft Heinz and Kimberly Clark.

Beyond that, though, a new class of CMOs have entered the chat, tasked with innovating in their respective categories.

From reviving legacy brands to growing sales in booming markets and helping companies gear up for rumored IPOs, all eyes will be on these trailblazers before the year closes.

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