Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences
Meta is revamping the objective selection experience when brands create new campaigns in Ads Manager to an outcome-based model, enabling them to choose their desired result, at which point the interface will guide them through the most optimal campaign setup and creation paths to achieve that result.
Join Adweek and Taboola for In With the New: Driving Discovery in 2021, a live virtual event on Oct. 8, to hear from content leaders and brand marketers on what they’ve learned in 2020 and how it’s informing 2021 plans. https://www.adweek.com/programmatic/meta-shifting-campaign-creation-in-ads-manager-to-outcome-driven-ad-experiences/