Microsoft 365 Taps TikTok Effect House for Community Effect

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }

Announcing Social Media Week 2022. Join Adweek and a coast-to-coast network of brand marketers, May 9-11, to discuss new opportunities in social media like creator collaboration, converging experiences and more. Register for #SMW now.

Microsoft 365 became the first brand to introduce a community effect organically on TikTok, and it was built by the augmented reality creative department at VMLY&R.

https://www.adweek.com/social-marketing/microsoft-365-taps-tiktok-effect-house-for-community-effect/