Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’

Molson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement.