NBCU Secures 60% Boost in Paralympic Ad Sales With Toyota Back as Presenting Sponsor

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Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor.

With the partnership, Toyota’s “power of community” theme will be highlighted before, during, and after the Paralympic Games coverage with primetime in-show and out-of-show integrations.

“Coming off of our highly successful Paris Olympic Games, we are thrilled to continue bringing world-class athletic competition to audiences across the country with the 2024 Paralympic Games,” Dan Lovinger, president, Olympic & Paralympic partnerships at NBCUniversal, said in a statement.

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