NBCUniversal’s World Cup Ad Inventory Nearly Sold Out 100 Days Before Kickoff

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Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament.
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https://www.adweek.com/convergent-tv/nbcuniversal-world-cup-ad-inventory-nearly-sold-out/