Net Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life

You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea–or play the lottery. Guess which option yields more significant gains in the latest campaign from Camelot UK Lotteries. This weekend, the group launches a TV, online and social push that introduces the theme-line “Amazing… https://www.adweek.com/creativity/net-gain-winning-the-lottery-changes-a-hardworking-fishermans-life/