Netflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights
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It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight.
Top line
The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place November 15 at the AT&T Stadium in Arlington, Texas.
Between the lines
The five partners will be featured throughout the live stream with logo placements and in-broadcast custom integrations. In addition, throughout the four-day event—which was postponed from a previously scheduled date in July after Tyson suffered an ulcer flare-up—partners will have logo placements off the screen, with on-site activations, watch parties, and custom social content.
Among the sponsorship highlights, Celsius’s “Essential Energy Highlight of the Fight” will showcase the best moments from the events, with a segment running after each fight featuring the winning moments.
Meanwhile, DraftKings Sportsbook will also feature a “Tale of the Bet,” an on-screen educational gambling segment that informs U.S. viewers about the current betting markets and predictions. Meta Quest and Experian will also present pre-fight segments featuring fighter bios and records, among other info.
During the fight, Celsius and DraftKings Sportsbook will have logos directly on the mat, with Celsius in the center and DraftKings in the corner position. Meta Quest, Experian, and Spaten will be showcased on the ropes.
Bottom line
The sponsorships are the latest high-profile partnerships from Netflix, which recently announced a major collaboration between Emily in Paris and Google.
In addition to the Jake Paul and Mike Tyson fight, the streamer also has live events coming in the form of its first NFL Christmas games later this year. ADWEEK previously reported that the streamer was offering advertisers partnership packages at around $5 million for the games. However, buyers have since told ADWEEK that pricing had come down slightly.
https://www.adweek.com/convergent-tv/netflix-jake-paul-mike-tyson-sponsors/