New AR beauty tools for shoppers and brandsNew AR beauty tools for shoppers and brandsSenior Director of Product, Shopping

Beauty products are some of the trickiest items to shop for, especially online. The beauty category is highly nuanced and personal, so tasks like finding the right shade can be challenging — and even discouraging.

We introduced AR beauty features nearly three years ago to help shoppers easily and confidently find the right product for them. And people are continuing to gravitate toward these tools: In fact, shoppers interact with beauty products 10% more when AR is present. (This fall’s most popular try-on shades? Raspberry-reddish lipsticks, like MAC’s Matte Lipstick in Chili, and dusty rose and mauve eyeshadows: Urban Decay’s Naked 3 Palette is a favorite.)

Now, we’re helping more beauty shoppers and brands embrace this new way to shop. Starting today, we’re bringing AR beauty features to mobile browsers, introducing new ways to try on hair color and foundation, and giving beauty brands the opportunity to advertise with AR.

New ways to try on hair color and foundation

In addition to lips, eyes and foundation, today we’re rolling out a new AR beauty category: hair color. Now, if you’re shopping for at-home hair color, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you. Other brands, like Splat and Revlon, will be available to try on soon.