New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom
Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime.
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https://www.adweek.com/brand-marketing/new-balance-teams-up-with-uk-retailer-sports-direct-to-capitalize-on-running-boom/