New Skillshare Logotype Masterclass with Jessica Hische is Really Good

Here’s a quick summary and a few of my favourite tips:

In the first half of the class Jessica walks you through two helpful checklists, one for understanding a project as a whole, and one specific to analyzing the letterforms. Both of these can be used when designing something from scratch or when refreshing an existing design and ideally the more you use them the quicker they’ll become part of your creative intuition.

Things to consider:

• What’s the largest and smallest the logo will ever be seen? Is the logo effective even without a lot of white space around it?

Tip:

• Say the words out loud and use volume to determine their size. How loud/large should “the” be in the logo?

In the middle, she starts to put the checklist into practice and walks through brand refreshes she did for companies like Mailchimp and RetailMeNot. Now it becomes clear how the checklist helps to analyze the problematic areas of a design.

Then for the last half of the class we start looking at the main case study, Jessica’s work on a logo for Jeni’s Ice Cream. She walks through each step of the process, from identifying the issues with their existing logo (using the checklist) and sketching a new version, to vectorizing and adjusting the new design in Illustrator.

Things to consider:

• Are you showing your client too few or too many options? 3-5 is best. You want them to know there was sufficient exploration but don’t want to give them “paralysis of choice”.

https://www.booooooom.com/2018/01/25/logotype-jessicahische/