NFT Platform Heir Hopes to Catch Fire by Tying Tokens to High School Sports Stars

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Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.

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NFT Platform Heir Hopes to Catch Fire by Tying Tokens to High School Sports Stars

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