Nickelodeon CMO Sabrina Caluori Reportedly Exits Paramount

Another executive is reportedly exiting Paramount.

Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she’s exiting the company in a memo to staff covered by numerous media outlets.

Paramount did not immediately reply to a request for comment.

“Writing notes like this one is never easy,” Caluori said in the memo. “Nickelodeon was the very first brand that I loved. Getting to work alongside all of you to share that love with today’s kids (including my own) has been a dream come true.”

Caluori joined Nickelodeon in August 2021, serving as svp of brand and content strategy. The executive took over as Nickelodeon’s head of marketing in 2022, replacing Jenny Wall. The position led on- and off-air consumer marketing, brand creative, and content launches globally across linear, digital and social platforms. In addition, Caluori oversaw brand and creative marketing, supporting content for Nickelodeon’s linear networks and content developed for Paramount+.

In the memo, Caluori noted some of the marketing accomplishments from her team, including bringing back Nickelodeon’s Splat in an award-winning campaign and celebrating the 25th anniversary of SpongeBob Squarepants.

“I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created,” Caluori wrote. “Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE.”

The executive added, “My support for you remains steadfast as we transition to this new chapter.”

The news comes amid a series of high-profile exits as Paramount merges with Skydance Media and the company looks to cut costs and eliminate redundancy.

Among the exits, Paramount+ Domestic and Showtime CMO Michael Engleman announced he was stepping down from his role last week. Meanwhile, ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, announced in June that he was leaving after a collective 21 years at the company.

In addition, Paramount promised in June to realize $500 million in cost reductions, and the company recently announced it planned to lay off 15% of its U.S. workforce as part of that effort.

At its most recent earnings call, the company announced that Paramount+ turned a profit for the first time. However, Paramount also took a $5.98 billion write-down in the value of its TV network, showcasing the depreciating value of linear television.

Read Caluori’s full memo below:

Team,

I write to you to share that after three slime-filled years, today will be my last day at Paramount.

Writing notes like this one is never easy. Nickelodeon was the very first brand that I loved. Getting to work alongside all of you to share that love with today’s kids (including my own) has been a dream come true.

Thank you for daring the world to follow their “kidstincts.” Together, we brought the brand’s iconic Splat back with our Emmy award-winning brand campaign, slimed the Super Bowl(!), made Good Burger 2 the biggest direct-to-streaming movie of the year, relaunched Dora to the world, crushed expectations at the Kids’ Choice Awards, engaged millions of kids on Roblox and celebrated 25 years of SpongeBob with an epic, global campaign that set the bar for creator marketing. (And so much more!)

I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created. Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick. You are the heartbeat of this brand and your passion for the Nickelodeon mission is evident in everything you do.

My support for you remains steadfast as we transition to this new chapter. I continue to be your biggest cheerleader, coach and mentor. Please do not hesitate to reach out.

Rooting for you always,
Sabrina