Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men’s wellness brand? That’s the vision the company’s been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost… https://www.adweek.com/brand-marketing/once-the-brand-of-bros-dollar-shave-club-is-looking-for-a-new-competitive-edge/