Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon
Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent.
https://www.adweek.com/social-marketing/oscar-mayer-smokes-1500-pairs-of-shoelaces-with-bacon/