Outside Interactive Acquires MapMyFitness, Launches Social Platform

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The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive chief executive Robin Thurston told ADWEEK. Financial details were not disclosed.

The tie-up is a homecoming for MapMyFitness, which also includes the apps MapMyRide, MapMyRun, and MapMyWalk. Thurston, alongside co-founder Kevin Callahan, created MapMyFitness in 2007 and sold the technology to Under Armour in 2013 for $150 million.

“A few years ago, the question arose of whether there was an opportunity to re-acquire MapMyFitness,” Thurston said.

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