Paramount’s UK Streaming Launch Offers a Look at What Happens Behind Its Mountain

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now.

Ever wondered what is behind the mountain that appears in media company Paramount Global’s logo and at the start of each of their movies and TV shows? Maybe? Well either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service.

.font-primary { } .font-secondary { } #meter-count { position: fixed; z-index: 9999999; bottom: 0; width:96%; margin: 2%; -webkit-border-radius: 4px; -moz-border-radius: 4px; border-radius: 4px; -webkit-box-shadow: 0 0px 15px 4px rgba(0,0,0,.2); box-shadow:0 0px 15px 4px rgba(0,0,0,.2); padding: 15px 0; color:#fff; background-color:#343a40; } #meter-count .icon { width: auto; opacity:.8; } #meter-count .icon svg { height: 36px; width: auto; } #meter-count .btn-subscribe { font-size:14px; font-weight:bold; padding:7px 18px; color: #fff; background-color: #E50000; border:none; text-transform: capitalize; } #meter-count .btn-subscribe:hover { color: #fff; opacity:.8; } #meter-count .btn-signin { font-size:14px; font-weight:bold; padding:7px 14px; color: #fff; background-color: #121212; border:none; text-transform: capitalize; } #meter-count .btn-signin:hover { color: #fff; opacity:.8; } #meter-count h3 { margin:0; padding:0; font-size:16px; line-height:1.5; font-weight:700; margin: 0!important; padding: 0!important; } #meter-count h3 span { color:#E50000!important; font-weight:900; } #meter-count p { font-size:14px; font-weight:500; line-height:1.4; color:#eee!important; margin: 0!important; padding: 0!important; } #meter-count .close { color:#fff; display:block; position:absolute; top: 4px; right:4px; z-index: 999999; } #meter-count .close svg { display:block; color:#fff; height:16px; width:auto; cursor:pointer; } #meter-count .close:hover svg { color:#E50000; } #meter-count .fw-600 { font-weight:600; } @media (max-width: 1079px) { #meter-count .icon { margin:0; padding:0; display:none; } } @media (max-width: 768px) { #meter-count { margin: 0; -webkit-border-radius: 0px; -moz-border-radius: 0px; border-radius: 0px; width:100%; -webkit-box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); } #meter-count .icon { margin:0; padding:0; display:none; } #meter-count h3 { color:#fff!important; font-size:14px; } #meter-count p { color:#fff!important; font-size: 12px; font-weight: 500; } #meter-count .btn-subscribe, #meter-count .btn-signin { font-size:12px; padding:7px 12px; } #meter-count .btn-signin { display:none; } #meter-count .close svg { height:14px; } }

Paramount’s UK Streaming Launch Offers a Look at What Happens Behind Its Mountain

Enjoying your content? You Have 1 Free Article Left.