Former Dell and Indeed head marketer Paul D’Arcy has joined advertising solutions provider Moloco as chief marketing officer.
D’Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he was a member of its senior leadership team.
D’Arcy joined Dell in April 2008, when the company acquired MessageOne, and he was promoted to head of Americas enterprise marketing the following year.
Moloco was founded in 2013, and released its flagship product, Moloco Ads, in 2018, describing it as an outcome-based performance marketing platform for the open internet.
“Why is this important? Today, 70% of Internet time is spent in the open Internet beyond the walls of Google, Meta, and others, yet only 30% of digital advertising spend is deployed there,” D’Arcy wrote in a LinkedIn post revealing his new role.
“Moloco is focused on helping mobile application companies grow faster, reach new users, and increase return on investment by leveraging machine learning to reach the right users on the open Internet,” he added. “Moloco is already doing this at an immense scale, analyzing and learning from over 600 billion daily ads requests—three times more than Pinterest, Snapchat, and Twitter combined.”
The company also offers Moloco Commerce Media, which enables retailers to use first-party data to serve personalized ads, and Moloco Streaming Monetization, which provides a full ad stack for digital streaming providers.
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