Paul Randall Joins VML as Chief Delivery Officer for North America


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Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization.

He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA.

Prior to that, he was with Huge for more than 10 years, where he focused on improving delivery workflows, processes, and scoping efficiency across multiple offices and teams. He has also held leadership roles with Ogilvy One and LBi in the U.K.

VML said it created the chief delivery officer role at a time when artificial intelligence and emerging technologies are reshaping how agencies scope and execute work. It described its program delivery organization as a collective of specialists that work to drive collaboration, transparency, and trust on integrated client teams that facilitate organic growth.

The agency added that the CDO role is most often found in large, complex organizations to oversee end-to-end management of programs or portfolios and to focus on ways of working, quality, efficiency, and team scaling. VML’s organization spans more than 60 markets and employs roughly 30,000 people.

As such, Randall will be tasked with optimizing and strengthening partnerships across VML North America’s client portfolio. He will also work with clients going through their own organizational transformation by tapping into VML’s customer experience and enterprise solutions.

“Paul’s depth of experience in agency operations, coupled with his proven ability to drive successful delivery for global brands, makes him the ideal leader to further elevate VML’s program delivery organization,” VML chief client officer, Americas, Jen McDonald said in a statement. “Paul’s leadership will be instrumental in fostering collaboration and will ensure that we continue to deliver exceptional work for our clients.”

Randall added, “VML’s commitment to solving complex challenges and delivering innovative, connected experiences is truly inspiring. I’m passionate about fostering a culture of innovation and agility through delivery, leveraging the latest technologies to exceed client expectations and drive their success.”

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