Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe

Pinterest is selling its display and video inventory through programmatic platforms where its advertisers already plan and buy media, after testing the setup with agencies and brands since early this year.

Pinterest has announced general availability of Programmatic Deals in North America, South America, and Asia Pacific. Ad buyers can now transact through private marketplaces and preferred deals in Amazon Ads DVA+, Google Display & Video 360, DeepIntent and Yahoo DSP. Pinterest said its testing programmatic guaranteed deals.

Pinterest needs the new demand. The company guided to third-quarter revenue growth of 13% to 15%, down from 18% in the second quarter, when revenue reached $1.18

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