Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser


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Musician Post Malone and comedian Shane Gillis have been caught on someone’s doorbell cam with a case of Bud Light in tow.

At least, that’s the story behind the brand’s sneak peek of its Super Bowl 59 ad. The 15-second teaser video “Knock, Knock… It’s SBLIX,” doesn’t give too much away—beyond the fact the pair are looking for a party.

The campaign from Anomaly will mark Post Malone’s fourth Super Bowl campaign with Bud Light, and Gillis’ first Super Bowl appearance with the NFL’s official beer sponsor.

Malone, who recently released a country album “F-1 Trillion,” will also be part of Bud Light’s Super Bowl takeover, kicking off the weekend in New Orleans with a performance on Feb. 7.

A light-hearted tone

Building on its “Easy Night Out” 2024 Big Game campaign, it seems Bud Light will stick with a light-hearted approach to its Super Bowl ad after a tumultuous few years.

Following a 2023 controversy over a partnership with transgender influencer Dyan Mulvaney, which sparked a fallout on the right and left of the political spectrum, the Anheuser-Busch (AB InBev)-owned brewer has leaned on creative work that speaks to its core audience of young adults (primarily men and sports fans).


More caution, better social monitoring and a more deliberate approach toward inclusive advertising.

Last year, its “Easy to Summer” ad showed people cooling off in the heat with Bud Light, while its campaign to kick off the NFL season featured real football fans. 

After a rocky few quarters, AB InBev reported revenues of $15.57 billion in November, up from $15.04 billion in the same period in 2023. The business credited stabilization in the U.S. market for the shift.

In 2022, AB InBev lost exclusivity in the Super Bowl’s alcohol category following a 34-year run. This year, it will still be the largest Super Bowl advertiser across all beer, alcohol, and consumer packaged goods companies in 2025.

For the latest Super Bowl 59 advertising news—who’s in, who’s out, teasers, full ads and more—check out ADWEEK’s Super Bowl Ad Tracker.

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