Price Matching Ain’t What It Used to Be

Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. “More than a hundred years ago, [the] Sears catalog promised the lowest prices on its goods … Macy’s in the early 20th [century] was also a price cutter… https://www.adweek.com/digital/price-matching-aint-what-it-used-to-be/