Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked
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Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance.
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https://www.adweek.com/brand-marketing/purpose-versus-performance-major-food-and-beverage-marketers-find-the-2-are-inextricably-linked/