Reimagining Brand Loyalty and Value in the Digital Age With Petco’s Tariq Hassan
The need for brand trust among consumers is at an all-time high. Brand Genius honoree and Petco CMO Tariq Hassan joined Brandweek last week to share why trust will play an increasingly important role as the digital transformation reimagines brand loyalty and value.
https://www.adweek.com/brand-marketing/reimagining-brand-loyalty-and-value-in-the-digital-age-with-petcos-tariq-hassan/