Rémy Martin Wants You to Taste Excellence in Glitzy Chinese New Year Campaign

The Chinese New Year is often celebrated by eating foods representing wealth, health and luck. Rémy Martin XO is adding itself to the mix with a Chinese campaign positioning the cognac brand as a taste of excellence that can be used to celebrate success.

https://www.adweek.com/commerce/remy-martin-wants-you-to-taste-excellence-in-glitzy-chinese-new-year-campaign/