Replay: The SEO gender gap and how to close it

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In this episode, we discussed the gender gap in SEO. We talked about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry.

Our panelists included:

New research from DeLeon and North Star Inbound shows that women account for roughly 30% of SEOs globally — a stat that hasn’t budged in five years. Across the board, whether by retainer, project or the hour, women are charging and making less than their male counterparts, according to the survey data. This echoes a BrightLocal survey of local SEOs that found a pay gap of roughly 14% between men and women.

DeLeon offers several thoughts on solutions to these long-standing issues in her write up on the data on the Moz blog that I highly recommend reading.

BIPOC and LGBTQ+ survey. To better understand the experiences of BIPOC and LGBTQ+ SEOs, North Star Inbound is currently fielding a diversity and inclusion survey. Take the survey here.

Watch our recent session on diversity, equity and inclusion in the marketing and advertising industry:

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We at Search Engine Land hope this series of live discussions, presentations, tutorials and meetups will help marketers stay sharp and up to date on tactics and best practices. If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com or fill out the pitch form here.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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