Road to Brandweek: Molson Coors’ Sofia Colucci Welcomes Everyone to the Bar
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As brands continue to make inclusion a more prominent part of their marketing strategies, cross-cultural marketing offers an opportunity to connect with largely untapped audiences. Molson Coors is taking its multicultural messaging beyond campaigns, weaving it through its overall brand strategy and identity.
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https://www.adweek.com/brand-marketing/road-to-brandweek-molson-coors-sofia-colucci-multicultural-marketing/