Runway’s AI Video Agent Creates and Measures Ads Across Platforms

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AI video-generation startup Runway is moving deeper into advertising with a new AI agent that can create ad variations and analyze performance across platforms.

Runway Ads launches today inside the company’s web app. The agent connects to a brand’s accounts on Meta, Google, and TikTok. AI development platform Lovable is the launch partner.

The agent can recreate existing ads, spin out variations, localize them for other markets, and publish the human-approved versions. It then pulls the performance data back from those platforms to inform the next round of creative.

“The number of surfaces that [brands] need to be across and the audience that you need to get in front of is growing exponentially,” said Jamie Umpherson, Runway’s chief creative officer.

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