Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp

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Discount designer retailer Saks Off 5th spent a year on extensive customer research that led to a rebrand in March, with the goal of expanding its appeal to younger shoppers. The company is continuing to make changes based on the survey data by launching a loyalty program today.

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Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp

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