Samsung says new features could come to mid-range phones before flagships

Flashy new features almost always arrive on the most expensive smartphones first, but Samsung may start taking a different approach. DJ Koh, head of Samsung’s mobile division, tells CNBC that the company is now focused on differentiating mid-range phones ahead of flagship phones, as sales lag on higher-end models.

“In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end,” Koh told CNBC.

Koh reportedly said that he had reorganized Samsung’s mobile development team to prepare for the strategy shift. The first phone to…

https://www.theverge.com/circuitbreaker/2018/9/3/17815746/samsung-flagship-features-midrange-phones-strategy-shift