Sandals Resorts Names Leo Burnett Creative AOR

Sandals Resorts has named Leo Burnett the agency of record supporting the Sandals and Beaches brands.

The Chicago-based agency will lead the creative effort, encompassing ideation and execution across all mediums and platforms for the portfolio of Caribbean resorts, including the adults-only Sandals and family-friendly Beaches.

Leo Burnett’s selection came following a months-long review that began in Q1 and included several top global creative agencies. The move looks to bring in a new era of bold, quintessentially Caribbean brand expression for the award-winning all-inclusive resorts.

Adam Stewart, executive chairman of the Sandals Resorts companies, described the brand’s founder, his father Gordon “Butch” Stewart, as a marketing visionary who forged a legacy that spans over four decades of Caribbean authenticity and treasured family values.

Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot.

“Entrusting the brands and their heritage is deeply personal to me,” said Stewart in a statement.

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