Screenvision to Pitch Advertisers on Granular Data and Success With Streamers

Screenvision, the nation’s second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands of its movie theater screens, marketers can get more granular audience data while captivating a deeply engaged audience. Just ask Netflix.

Connected TV networks led by Netflix, Amazon Prime and Peacock doubled their spending on cinema advertising in 2022 with Screenvision compared with the period prior to the pandemic, when video streaming platforms were just starting to emerge as a media-buying force.

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https://www.adweek.com/convergent-tv/screenvision-to-pitch-advertisers-on-granular-data-and-success-with-streamers/