SearchCap: Google Posts traffic changes, Google China & ABM metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
  Dec 17, 2018 by Amy Gesenhues

  Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.

• How marketing and sales alignment can better drive the buyer journey
  Dec 17, 2018 by Keith Richey

  Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.

• YouTube crowns Amazon with top ad, OMD as top media agency of 2018
  Dec 17, 2018 by Amy Gesenhues

  YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.

• Bridging the gap between IT and marketing to improve martech collaborations
  Dec 17, 2018 by Steve Olenski

  While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.

• 5 techniques to make free shipping pay off in the holiday season and beyond
  Dec 17, 2018 by Mike Farrell

  Rethink your free shipping offers to better align with larger business goals.

• All the ABM metrics to measure for your quarterly reporting
  Dec 17, 2018 by Sponsored Content: Terminus

  You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and […]

Search News From Around The Web:

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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