Škoda Made Tiny Replica Car Models to Shoot Its Quarantine Ads

Created by agency Optimist with production company Halal, the campaign, which includes four short films, strikes a different tone to what has come to be expected from car brand advertising and was created inside the directors’ own homes.

Rather than featuring a car so smooth that it has the effect of rocking a baby to sleep or a sporty vehicle effortlessly hugging the bends of a road that stretches through a dramatic mountainous landscape, this Škoda campaign puts three miniature SUVs—a Kodiaq, Karoq, and Kamiq—front and center.

In one spot, a man is seen rolling around in his living room playing with a toy car and in another an SUV is seen dodging egg cups and coffee cups as it navigates around the kitchen.

Škoda isn’t the only car brand to bring a miniature car replica to life in an ad. Last month, Honda UAE made a clever spot using original footage shot entirely from home.

Agency Memac Ogilvy in Dubai borrowed the miniature car from a Honda exec’s kid, attached it to a hook and fishing line and pulled it around on the floor.

CREDITS:

Client: Škoda
Agency: Optimist
Creatives: Ton Hollander
Agency producer: Silke Rochow
Production company: Halal
Director / DoP / production design / art direction: Johan Kramer, Steffen Haars, From Form
Editor: Kevin Whelan (Johan Kramer’s film), Brian Ent (Steffen Haars’ film), From Form (From Form’s film)
Grading: Joppo at De Grot, From Form
Online: Robin at de Grot (Johan Kramer’s film)
VFX: Thaumar Rep, ShoSho (Steffen Haars’ film)
Sound design: Marcel Walvisch (Johan Kramer and From Form’s films), Arno Willemstein (Steffen’s film)
Music: Sjam Sjamsoedin