Snap, Magna Media Trials Study Role of AR Ads in Consumer Purchase Journey

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Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented reality ads, such as Snapchat lenses, and understanding their role in the consumer purchase journey.

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Snap, Magna Media Trials Study Role of AR Ads in Consumer Purchase Journey

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