Some veteran YouTube staff think Shorts might ruin YouTube

YouTube is still figuring out how to reap more ad money from Shorts. Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.

https://www.theverge.com/2023/9/3/23857451/youtube-shorts-tiktok-ads-short-video