Sonic the Hedgehog Teams With Candy Crush to Promote Movie Sequel

With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.

https://www.adweek.com/brand-marketing/sonic-the-hedgehog-teams-with-candy-crush-to-promote-sequel/