Southern Tide’s Best Marketing Asset? College Students

For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn’t come from the minds of the world’s top agencies, or even its own in-house team. Instead, it comes from a small army of college students that serve as the brand’s ambassadors during their university years–and sometimes, beyond. Southern Tide first… https://www.adweek.com/brand-marketing/southern-tides-best-marketing-asset-college-students/