Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

The global pandemic made everyone reconsider their sources of recreation. Board games, cards and even lawn darts were sold out everywhere in the first few months of Covid-19, and one of the biggest retail booms was in cycling.

https://www.adweek.com/agencies/specialized-gets-conspiratorial-in-film-about-its-newest-entry-in-the-booming-e-bike-trend/