Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs

Advertisers can now buy Spotify ads through both Amazon’s and Yahoo’s demand-side platforms (DSPs), the company announced Wednesday.

It’s the first time that DSP customers of Amazon or Yahoo will be able to access Spotify’s audio, video, and display ad inventory from directly within their DSP.

“We’re committed to investing in our automated buying channels—to make it easy for advertisers to buy, create, and measure on Spotify,” Brian Berner, Spotify’s global head of advertising sales and partnerships, told ADWEEK. He added that new integrations in Spotify’s ads business “give advertisers more control, more flexibility, and more impactful connections” with the streaming platform’s global user base.