Spotify Opens the Programmatic Floodgates with Ad Exchange Launch

Spotify unveiled a sweeping play to make its advertising business more accessible, rolling out its first programmatic ad exchange, expanding creative automation, and deepening measurement tools, all while opening its platform more broadly to advertisers.
The announcements were shared during Spotify’s version of an Upfront, called Advance, on April 2. The moves signal Spotify’s ambition to evolve from a premium audio partner to a full-fledged media platform competing for video, display, and performance ad budgets.
“The overarching theme is making it simpler for clients to buy, create, and measure on Spotify,” said global head of advertising sales Brian Berner. “We’ve always supported automated buying, but now we’re opening up all formats, all inventory, and all signals in one place.”
The news comes on the heels of the company’s most profitable year in its 18-year history.
https://www.adweek.com/programmatic/spotify-programmatic-ad-exchange/