There are few people who have a better read of the food industry than celebrity and Michelin-starred chef Wolfgang Puck. Recommended articles https://www.adweek.com/brand-marketing/wolfgang-puck-talks-reopening-restaurants-post..
Tag : 2021 Outlook
The newsstand industry has not surprisingly been ailing even further in the wake of the pandemic. Recommended articles https://www.adweek.com/commerce/what-does-the-future-hold-for-newsstands-in-a-post-pande..
Avocados From Mexico (AFM) is getting into the fashion business with a new customer rewards platform that offers loyalty incentives in the form of prizes like avocado-decorated sportswear items, coupons and original video content. Recommended articles https://www.adweek.com/commerce/avocados-from-mexico-created-a-sportswear-line-as-part-of-its-quirky-new-rewards..
Google announced it will collect only 15% on payments made to developers through its app marketplace, the Google Play Store, for the first $1 million in annual sales. After that point, the tech company will begin charging its regular 30% fee, a move that mainly benefits smaller mobile app developers. The new policy kicks in ..
Did you know that Mozart had an older—and equally talented—pianist sister? Unless you’re into classical music, the answer is probably no, because history has a long habit of forgetting women’s achievements. Recommended articles https://www.adweek.com/brand-marketing/maria-anna-mozart-lg-overlooked-sister-pianist-recrea..
Brooklyn-based IPG agency Huge has looked outside the industry to find its first global talent lead. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended articles https://www.adweek.com/agencies/huge-global-chief-talent-officer-k..
Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on social media than in 2019, thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68%, and their comments by 50%. Views in some content, such as cooking and fitness, ..
Perhaps no company was better positioned to succeed as the world first entered a new normal last year than Zoom. Recommended articles https://www.adweek.com/brand-marketing/zooms-cmo-discusses-what-the-future-of-the-workplace-might-..
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead. Recommended articles https://www.adweek.com/brand-marketing/groupms-kirk-mcdonald-discusses-the-future-of-thoughtful-connectivity-and-..
After a year of loneliness, social unrest and constant change, consumers are holding brands to a much higher standard before buying from them. Kaila Mathis Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers ..