Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register . Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded ..
Tag : Accounts
Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register . Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March. The review spanned all Dow Jones’ ..
After being named Adweek’s Breakthrough and International Agencies of the Year, Gut keeps winning. Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house. The agency will be responsible for collaborating with the brand team to launch U.S. and global campaigns supporting the portfolio of products, providing ongoing… ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Pitching a self-storage company was a new one for Basic/Dept’s vp of growth, Asher Wren. Once an agency onboards a new client, it’s common for strategists to conduct market research before responding to briefs. New business leads like Wren ..
In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG). ..
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for wider name recognition, which is why it recently selected AKQA as its integrated marketing agency. The partnership looks to redefine financial ..
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren’t currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. “We loved this pitch. It felt like ..
From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year’s Monterey Car Week, the Lamborghini brand has been defined by the vehicle experience. For eight months, Lamborghini America put its experiential marketing account up for review, looking ..
Join Social Media Week Europe for insights on how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement. Sign up now to save 35% on your pass. Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be ..