Tag : Accounts

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Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March. The review spanned all Dow Jones’ ..

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After being named Adweek’s Breakthrough and International Agencies of the Year, Gut keeps winning. Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house. The agency will be responsible for collaborating with the brand team to launch U.S. and global campaigns supporting the portfolio of products, providing ongoing… ..

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Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Pitching a self-storage company was a new one for Basic/Dept’s vp of growth, Asher Wren.  Once an agency onboards a new client, it’s common for strategists to conduct market research before responding to briefs. New business leads like Wren ..

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In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account.  But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG). ..

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