Tag : Amazon Advertising

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What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer’s information. Reviews. And everything else on the page.  It ..

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Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more sales?  The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are interested in sales just as ..

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At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from ..

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