Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality. ..
Tag : Analytics & Conversion
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that ..
Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, celebration time is over. How much of that traffic is actually converting? SEOs don’t have the luxury of ..
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics ..
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer ..
In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to ..
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always ..
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data ..
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of ..
Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why ..