Tag : Analytics & Conversion

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Google Analytics 4 may look simple on the surface, but there’s more to it than meets the eye. Did you know that there are multiple reports hidden in GA4? Out of the box, the left-side navigation in GA4 looks pretty bare. There are only 18 reports vs. the 90+ (not including integration reports) in Universal ..

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What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “How to Decide to Build or Buy: A Customer Data Management Checklist,” presented by Acquia. New on Search Engine ..

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I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will ..

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Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased. Industries such as vehicles (57%) and sporting goods (40%) are hit especially hard. There are also large differences in geographic locations, with Latin America experiencing one of the ..

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Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer ..

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In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement ..

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What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “How to Decide to Build or Buy: A Customer Data Management Checklist,” presented by Acquia. New on Search Engine ..

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In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber ..

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Automation has stepped in to take over many of the levers we’ve had in digital advertising. Consequently, we need to shift our attention to optimizing the things we can still control. Right now, one of the essential tools in our kit is the ability to create and fine-tune our ad creatives.  Having the right creatives ..

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