Nvidia Hires Google Cloud Marketing Leader as Its First CMO
Nvidia is formalizing its marketing leadership for the first time as the company’s role at the center of the AI economy continues to expand.
The chipmaker has hired longtime Google executive Alison Wagonfeld as its first chief marketing officer. In a LinkedIn post announcing the move on Thursday, Wagonfeld called the decision a transition “from one AI leader to another,” noting that Nvidia and Google already share a close partnership. She said she would oversee both marketing and communications as Nvidia enters its “next phase of growth.”
Wagonfeld joins Nvidia after nearly a decade at Google, where she helped build Google Cloud’s marketing operation from its early days into what she described as a $60 billion run-rate business.
5 Things the Ad Industry Can’t Stop Talking About at CES 2026
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Most people at CES profess to hate Las Vegas (myself included) but then proceed to indulge in many of the city’s vices and delights (myself included). Which makes sense that the altogether resounding feeling of the event this week has been overarching uncertainty.
There are more questions than answers at a time when AI-based search has increasingly consumed the open web and decimated publishers’ traffic and revenues, AI’s role in creative production and media trading is evolving, and the industry is confronting ambient geopolitical and macroeconomic concerns.
Google announces AI Overviews in Gmail search, experimental AI-organized inbox
Gmail made us all rethink how email could work when it debuted more than 20 years ago. Google thinks we’re in the process of another email transformation courtesy of AI. The company has unveiled a new round of AI features that will make Gemini an even more integral part of Gmail. The new Gemini experiences are coming to paying subscribers starting today, and a collection of previously premium-only AI features are rolling out widely.
AI Overviews first appeared in Gmail last year to summarize email chains, and now it’s expanding to Gmail search. This is closer to the AI Overview experience to which you are accustomed in Google’s web search. You can enter a natural language search, and the robot churns through your messages to generate a response.
Gmail AI Overview
In the example above, the user looks up a past plumbing quote. Traditionally, Gmail would show emails that are likely matches for your search. With AI Overview, you instead get a nicely formatted AI answer that includes all the relevant information and cites the email. That sounds all well and good, assuming it works. AI Overviews in search is notoriously inaccurate when summarizing search results, but grounding it in your email could make it less likely to screw up. Maybe.
AI Pro and Ultra subscribers will also begin seeing a new proofreading tool in Gmail. Proofreading suggestions will appear as dotted underlines in your email text, offering suggestions to streamline and clarify your writing. Google says AI Proofreading can make more nuanced changes than standard spellchecking features thanks to the company’s largest and most powerful Gemini 3 models.
Gmail AI Inbox
Lastly, Google is previewing a new version of its iconic inbox—no, not that Inbox. The AI Inbox will roll out to a group of “trusted testers” before making its way to more users. The AI Inbox looks at your unread mail and creates an interactive list with “Priorities” at the top. If Gemini thinks an email is important, it will become a line item in that section. Below that is “Catch me up,” which summarizes less important messages. Again, this is based on Gemini’s ability to delineate important from unimportant.
Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative
Florian “Flo” Adamski, the chief executive of Omnicom Media, is bullish on the future of his newly reshaped organization. The company absorbed much of IPG Mediabrands—and retired some divisions—as part of its parent Omnicom’s $13.5 billion acquisition of Interpublic Group, finalized in late November.
As Adamski looks to steer the overhauled organization, the longtime media exec is leaning into an ethos of “agency as a platform,” he said at ADWEEK House during the CES technology conference in Las Vegas on Wednesday.
“When you look at a modern client, what they’re seeking are two things,” he said. “Number one, first and foremost, they want the right talent.
Havas Will Use AI to Redefine What Agency Work is Worth
Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in building tools with AI. The platform could also transform how employee work is valued and paid for by clients.
CEO Yannick Bolloré described the platform as the “centerpiece of the future of Havas” during a keynote fireside. He later explained to ADWEEK that it’s so central “because all our people will connect to AVA to have access to all the knowledge, data, and work they have to do during the day, the results of the campaign: I mean everything.”
AVA is designed to help employees build applications using AI, without code.
Big Tech’s AI Spending Spree Is About to Get Awkward
As the world’s largest technology companies move from experimental models to industrial-scale deployment, they are confronting a multitrillion-dollar infrastructure reality that is beginning to reshape balance sheets and test investor patience.
Across big tech, spending expectations continue to climb where Wall Street analysts now estimate that the group will spend about $527 billion on capital expenditures this year, up from $465 billion at the start of the 2025 third-quarter earnings season, according to Goldman Sachs. Meta recently raised its capital-expenditure forecast for the year to between $70 billion and $72 billion, up from a prior range of $66 billion to $72 billion, with the bulk earmarked for data centers that support AI development and for compensation tied to AI research.
Brands have caught on and started engaging on our platform, but that doesn’t guarantee it’ll be captured by the LLMs. The search ecosystem is still under construction, and while we don’t have all the answers yet, what we know so far is that showing up on Reddit does correlate with an increase in LLM mentions. https://www.adweek.com/media/the-secret-to-brand-visibility-in-the-llm-era/
Teads Names Dani Cushion CMO as It Looks to Reset Marketing in Turnaround Effort
Cushion aims to spotlight the company’s AI and CTV developments in light of a restructuring and merger turbulence. https://www.adweek.com/media/teads-outbrain-dani-cushion-cmo/
EXCLUSIVE: Reddit Takes on Google and Meta with New AI Media Buying Tool
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-buying-ces/
Here’s What Amazon Is Telling Advertisers Behind Closed Doors
Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings. https://www.adweek.com/convergent-tv/amazon-ads-2026-ai-live-events-full-funnel-campaigns/
