Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. If you’ve used a credit card, flown an airline, shopped at a hardware store or had software correct your grammar or fill out your tax return, you’ve interacted ..
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Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. Over these last few years, keeping our spaces and selves clean has been very important due to the pandemic. With hand sanitizer, it seemed as if they were ..
Join iconic brands and world-class marketing leaders at Brandweek to unlock powerful insights and impact-driven strategies. Attend in Miami or virtually, Sept. 11–14. Save 50% with early-bird passes. Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy ..
Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. Two-time Academy Award-winning actor and James Bond bad guy Christoph Waltz is leading a content series for insurance and asset management giant Allianz. The Allianz Group is ..
Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than ..
Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass. With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a ..
A lot has changed since the 2008 economic downturn in regard to how the industry operates In November 2022, Amazon CEO Andy Jassy announced layoffs in the company’s corporate offices by explaining that “the economy remains in a challenging spot.” The news reportedly impacted about 10,000 employees in Amazon’s devices, books and people, and experience ..
On Jan 25, join experts at Adweek Outlook 2023, a live virtual event, for trend forecasting, tips and tools. Register Now. Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles ..
A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys’ best days are behind them. That, in turn, may explain why the retailer enlisted the boy band—along with E! Entertainment host Naz Perez and makeup artist Piper Nelson—for its first-ever Live Holiday Spectacular. The event, which streamed on Facebook for about ..
Technology’s cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing “reborn” devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the “Tech ..