Tag : Beer & Spirits

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If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/smelling-like-booze-is-stylish-not-sad-as-monkey-shoulder-launches-whisky-scente..

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Of all the signs of the zodiac, the one best known for their industrious spirit and superior organizational skills is Virgo. Between the dates of Aug. 23rd and Sept. 22, the world is free to bask in the glory of our most methodical thinkers. For the team behind beverage mixer brand Betty Buzz, it means ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. As brands continue to make inclusion a more prominent part of their marketing strategies, cross-cultural marketing offers an opportunity to connect with largely untapped audiences. ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid ..

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/creativity/marketing-morsels-omnipresent-doritos-a-taco-bell-metaverse-wedding-and-oscar-mayer-..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Is it gin? Is it mezcal? Is it rum? Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/performance-marketing/a-liquor-brands-challenge-when-marketing-a-new-spirit-requires-building-an-entirely-new..

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British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker ..

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Slowly but surely, summer is drawing to a close, making it the perfect time to reflect on sunny days gone by. Getting out and enjoying the last days of the season can feel bittersweet, but fortunately even feeling nostalgic can make for a wholesome summer pastime when paired with fun activities. Enjoying your content? You ..

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Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/brand-marketing/a-dive-bar-you-can-eat-miller-high-life-creates-a-beer-infused-ice-cream-o..

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